Working with a Managed Ad Service

Yodo1’s Managed Ad Services, (MAS) connect advertisers and app developers. Advertisers provide ads to ad networks embedded in the MAS SDK for promoting their products. App developers then use the MAS SDK to display these ads to their users.

Advertisers bid on ad space made available by a developer in hope of winning an impression, and the developer receives this revenue. In addition, MAS manages ad mediations from various market leaders, such as Applovin, IronSource, and Admob.

The MAS backend uses proprietary AI technology to auto-optimize bidding and waterfall settings. This way, your game can experience maximum monetization with minimum effort.

How it Works

1. SDK integration – You, as an app publisher, start by Integrating and initializing the MAS SDK.

2. Data capture – Upon successful integration, the MAS SDK captures available device identifiers from the publisher.

3. Ad server – Identifier information is fed to an ad server. The server uses data science to crunch device level data and compare it against all available ads from ad buyers. This ensures the best ad network advertising.

4. Serve – MAS matches users and ad buyers by looking for opportunities that will generate the highest performance and quality for advertisers. This in turn delivers the highest CPM for app publishers.

Difference Between  MAS and an Ad Network or Ad Mediation

Traditionally, individual ad networks have performed the task of monetizing an app or game’s ad space, with app publisher’s having little or nothing to do. In the past, app publishers simply integrated ad network SDKs into their apps or games, and updated them on Apple App or Google Play stores. Then, the ad network served ads to the given apps or games automatically.

The Birth of Ad Mediation

There was a downside to the automatic process, app developers did not receive the best revenue at all times. While this was due to a number of factors, the primary reason was lack of supply. Using just one ad network did not provide enough ads for all of a game’s users.

In addition, the value of ads coming from a single ad network was typically not as high as ads from multiple networks. Developers started to look for a new solution and the mobile advertising world witnessed the arrival of ad mediation.

How Ad Mediation Worked

Ad meditation allowed app developers to quickly and easily use multiple ad networks in a single game This alleviated some of the disadvantages of using a single ad network. However, the downside of ad mediation was that making ad networks work together in an optimal way was cumbersome and time consuming.

It required switching between ad network accounts, managing waterfalls, downloading adapters, and more. Entire teams that focused solely on monetization were born inside game studios. These teams worked tirelessly to optimize a game’s monetization with different ad networks.

The Arrival of Managed Ad Services

Early Managed Ad Services allowed studios to outsource monetization to companies that focused solely on monetization. While this was a great solution for publishers, it often came at a high cost. These Managed Ad Services continued to use human monetization teams for optimization. The process was expensive and not particularly scalable.

Now, it’s AI

Yodo1’s MAS brought about a radical change by introducing an algorithmic solution for monetization. Instead of relying on humans, an AI algorithm runs the MAS monetization team. It constantly optimizes a game’s monetization by using relevant data points from the game. Human monetization experts standby and continually tweak the algorithm. However, the AI model tends to outperform Yodo1’s human monetization team in most instances.

The AI model gives Yodo1 the ability to focus its attention on developing new and innovative products for indie developers while also providing them with the best possible monetization experience. This happens through a combination of an ad network’s simplicity and the monetization prowess of ad mediation.

If you’re still running old school, it’s time to bid goodbye to the ineffectiveness of ad networks, and the inefficiency of ad mediation, and say hello…

to MAS.

Updated on April 26, 2021

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